Contoh Pembuatan Brief Client dan Creative Brief

 sumber: http://ryan-w-pratama.blogspot.com/2011/12/contoh-pembuatan-brief-clien-dan.html

PERENCANAAN DAN STRATEGI KREATIF

1.      Profil Perusahaan dan Analisis Situasi,

a.       Profil perusahaan.
Gambaran riwayat perusahaan dan perkembangannya dari sejak berdiri sampai saat ini.

Contoh Creative Brief

sumber: http://advertisingclassbsi.blogspot.com/2013/09/contoh-creative-brief-aids.html

Klien : Bina Sarana Informatika
Produk : Iklan Layanan Masyarakat HIV Aids
Brand : Stop HIV Aids
Task Agency : Print Ad
Team : Acccount Executive:
Art Director :
Copywriter :
Media Planner :
Dateline :

Write a Product-Brief

sumber: http://productdesignmanagement.com/how-to-write-a-product-brief/

A product-brief is one of the most important elements in a product design project. The product-brief is a plan and a compass – it defines the product’s goals and attributes, and shows you where to go. The product-brief has a great impact on the product’s quality and character, and the project’s efficiency. The product-brief writing is perhaps the activity with the highest ROI, as it costs very little and brings great value, as well as saves a lot of time and money while preventing wrong directions and unexpected outcomes.

Here is a list of eleven guidelines and insights about how to manage your product-brief.

WRITE A MARKETING BRIEF

sumber: http://watertightmarketing.com/2013/09/06/how-to-write-a-marketing-brief/

“If you don’t say what you want, you won’t want what you get”.

There’s a skill to writing a marketing brief. If you get it right your supplier will deliver first time – no surprises. If you get it wrong (or worse still don’t provide one at all), it costs time and money to put it right.

Writing an effective brief has been an essential part of my role as an account handler for over 20 years. My best advice is to take extra care to make them engaging, relevant and factual, because a boring brief makes for an unmotivated supplier. And, ultimately a disappointing end result.

Even when a customer provides us with a good brief, I will talk it through with them and make sure we all agree with the requirements. And if we disagree with an objective or output, a decent marketing consultant won’t mind adding our penneth and making specific recommendations to help get it spot-on.